Team
Mori Taheripour
Ms Taheripour has over sixteen years of business experience in start-up, government, academic and non-profit organizations encompassing various aspects of business including: strategic planning, communication, marketing strategy, business development, program development and implementation, event marketing, partner marketing, and creative development.
Since 1997, she has served as the Managing Partner and Co-Founder of Innovative Health Solutions, Inc. (I.H.S.), a health care consulting firm dedicated to developing awareness, prevention and cause marketing campaigns targeting diverse and underserved communities. Ms. Taheripour has created and executed target marketing campaigns, community and media relations, strategic partnerships, and celebrity-driven events for her clients who have included pharmaceutical companies, foundations, and numerous state and federal government agencies. Notably, Ms. Taheripour spearheaded a strategic partnership with the Earvin Magic Foundation and the AIDS Healthcare Foundation of Los Angeles, resulting in the groundbreaking development of four Earvin Magic Johnson clinics in Oakland, Los Angeles, Jacksonville and San Francisco. The success of this partnership in reaching underserved communities garnered attention nationally, most notably on the Oprah Winfrey show in October 2006. Ms. Taheripour also led the development and execution of large-scale HIV prevention initiatives, including the design of educational tools to prevent mother-to-child transmission of HIV for leading US government agencies targeting national and international communities.
Ms. Taheripour recently served as the Vice President of Corporate Diversity for the American Red Cross. In this role, she developed and executed the corporate-wide strategy for diversity and inclusion to ensure that the Red Cross reflected the communities it served in its people programs, policies and services. Ms. Taheripour joined the Red Cross shortly after Hurricane Katrina, playing a critical role in re-building and redefining Red Cross' brand image in minority communities nationally through the strengthening of its community and public relations. She established and fostered key partnerships and alliances with numerous national organizations including the NAACP, National Council of La Raza, National Association of Intercollegiate Athletics, and 100 Black Men of America. Ms. Taheripour was credited with more than doubling the funding for high-profile diversity initiatives through strategic alliances with key corporate partners
including State Farm, the Home Depot, and Verizon Foundation.
Ms. Taheripour earned her MBA from The Wharton School of the University of Pennsylvania and received her BA in psychology and premedical studies from Barnard College of Columbia University.
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